Brand Messaging & Design | RainCastle Communications

RainCastle has years of experience creating distinctive, effective branding and messaging solutions for diverse industries—from creating websites for life science companies to forging brand identities for tech companies. We work closely with you to understand your business goals and your competitive frame, creating impactful, integrated branding solutions that align with your business strategy.

Visual Identity

A distinctive logo is a key element of a strong brand. RainCastle designers have extensive experience creating logos and visual identity systems that bring brands to life. We have designed logos and corporate identities for organizations of all sizes in a diverse range of industries. Let us realize your unique brand identity.

Let’s discuss your needs

Brand Strategy & Messaging

A carefully crafted positioning and messaging framework helps ensure you are presenting your value proposition in a clear and consistent way. A RainCastle brand strategist can work with you to define a distinctive positioning statement and strong customer-facing messages that highlight your company’s or products unique attributes. We can also help develop a new company or product name.

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Graphic Design

Sophisticated graphic design can create a positive impression of your organization. Our graphic design team can translate your brand message into impactful visuals—whether you need an infographic that conveys a critical message, a brand-savvy library of icons or a PowerPoint template that elevates every presentation you make.

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Marketing Collateral

Leveraging your brand identity and messaging, RainCastle can create a comprehensive system of collateral materials to support your sales and marketing activities. From brochures and slide decks to white papers and case studies, our writers and designers can create effective materials that communicate your story with impact. further strengthen identity.

Let’s discuss your needs

Trade Show Graphics

An impactful booth design is essential to stand out in the crowd at a trade show or conference. RainCastle has extensive experience creating impactful trade show graphics that leverage your brand identity and key messages—whether you need a large, dimensional booth environment or a modest pop-up booth or banner.

Let’s discuss your needs

Visual Identity Brand Strategy & Messaging Graphic Design Marketing Collateral Trade Show Graphics

Rainmaker^SM Approach for Brand

Internal Research

External Research

Competitive Research

Positioning & Messaging Platform

Visual Brand Identity

Featured Case Study

Harvard Business Publishing Corporate Learning

We worked with Harvard Business School’s Corporate Learning division to create a web presence that rejuvenates their brand and engages corporate leadership development professionals worldwide.

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Client Reviews

Alison Devault, Ph.D.
Daicel Arbor Biosciences

“The RainCastle team was so easy to work with, leading us through every step—from rethinking the site architecture and developing a detailed content plan to copywriting, editing and quality assurance prior to launch. It was a great collaboration. They made it look easy!”

Paul Foley
President
Feldman Geospatial

“RainCastle exceeded our expectations on everything they delivered. The team asked questions and took time to understand our brand’s meaning, values, and what we want people to see. Overall, they made our job easier because we didn’t have to think about our company message and branding constantly.”

Natalie Chin
Commercial Operations Specialist, NanoDx, Inc.

“Raincastle provided services to enhance our overall branding, making it more cohesive and impactful. They consistently demonstrated their commitment to our satisfaction, making the collaboration seamless and enjoyable.”

Director of Global Marketing, Solvias

“A huge thank you to all of you for being fantastic partners in launching a beautiful new website on time! Our CEO and board members are thrilled. Thank you again for all of your hard work! I knew I made the right choice when we hired RainCastle for this project!”

Senior Director of Marketing

While they’re excellent at building and consulting, they’re just as strong at centralizing messaging and copywriting.

Partner, Healthcare Consulting Firm

They know how to translate complex biopharmaceutical information in an appealing, easy-to-understand way.

Director of Global Marketing

They did an amazing job of translating a really technical subject matter in a creative and digestible way.

Anita Mraz

Marketing Lead, Sollis Biotherapeutics

RainCastle did an incredible job. They really listened to us and thought through the needs of all constituents so that the content hits the mark. They know how to translate complex information in an appealing, easy-to-understand way.

Business manager in the research department at a major oncology hospital.

This has been one of the most positive experiences I’ve ever had working with a vendor. Every person we worked with did an excellent job. Their visual concepts really hit it out of the park which communicated the people behind our research, it was amazing.

Sarah Bassett

Executive Vice President of Assessments at Certica Solutions

They exceeded all my expectations in being able to work quickly and then deliver incredibly high-quality work. They perform very well at client management and project oversight. They’re very diligent about this, and it is one of their biggest strengths.

Duane Sword

Vice President, WaveGuide Corporation

RainCastle provides high-quality deliverables with a rapid turnaround time. The team is innovative, creative, hard-working, and dedicated. Clearly a lot of experience and tribal knowledge from past projects that shows in their teamwork and professional results.

Marketing Executive, Large Educational Institute

RainCastle fully understood our market, our target audience, and how we wanted to frame our voice and position. Everyone from the owner to the project manager to the UX designer to the writer internalized our core business. Their creative was fresh and fit our new brand voice.

Carol Fontaine

Partner, Loring Wolcott & Coolidge

RainCastle made it their business to be the right fit for our organization. They were able to work within our comfort zone as far as the site’s look and feel, while at the same time making our brand come across as current and in touch with a modern audience.

Kevin Routhier

CEO, Coretelligent

By updating our website and content with RainCastle, we were able to modernize the way our value proposition was presented and engage potential customers more immediately when they visited our site and looked at our solutions. This project transformed our website.”

Director of communications for the FXB Center for Health and Human Rights at Harvard University.

They executed the project flawlessly, delivering various branded assets that have gotten great feedback. They delivered stellar logo options that effectively convey the organization’s values. Their team showcased admirable flexibility vis-à-vis sudden changes made by our stakeholders.

Charlotte Dowd

Marketing Director, Agile Mind

RainCastle listened really well, and they explored deeply for understanding. This resulted in stellar branding, messaging and website for our education company. They were phenomenal at project management, always on track, responsive and pleasant to work with.

Christopher J. Ianelli

MD PhD, Chief Executive Officer
iSpecimen

We're very happy with the outcome of the website, collateral and animated video and very much enjoyed working with the RainCastle team. We appreciated their patience, professionalism and collaborative attitude and look forward to our next engagement!

Becky Blaeser

Director of Communications
MassGolf

We’ve had the pleasure of working with RainCastle for quite a few years, on our previous site as well as the new one. Both were excellent experiences. Their dedicated client service and deep insight into our organization has resulted in now two websites of which we are very proud.

Barbara Fain

Executive Director
The Betsy Lehman Center

We’ve enjoyed a great collaboration with the RainCastle team that began with our enlisting their help to build a premier patient safety brand for the Betsy Lehman Center. With important online tools such as the Patient Safety Navigator, a great website and animated videos, RainCastle has elevated our visibility and we are now well on the way to becoming the go-to source in Massachusetts for patient safety information, insights and action.

Margaret Anschutz

Special Projects Manager
Center for Health Information and Analytics

We chose the RainCastle team based on the excellent experience of our partner organization, the Betsy Lehman Center. From day one, they demonstrated an uncanny ability to transform the extreme complexity of the healthcare system into a user friendly experience that we believe will be a most valuable resource for the citizens of Massachusetts

Jim Stengel

(former CMO of Procter & Gamble)
CEO
The Jim Stengel Company (Professional Services Consulting firm)

RainCastle gave our team the vocabulary to understand how to make our website a true lead generation vehicle. With their expert guidance we launched a terrific new site, which is yielding a marked increase in traffic and leads.

Roger N. Goldstein

FAIA, LEED, Principal
Goody Clancy (Architecture, Planning, Preservation firm)

RainCastle has proven to be a collaborative partner throughout the branding and website processes; their work is creative, thoughtful and informed by broad experience. The relationship has gone so well we asked them to create a new corporate identity for us, which has gone equally well.

Matt Davies

President
Cornerstone Environmental Group (Environmental Engineering firm)

RainCastle helped us transform our brand image and created a web experience that reflects our values, persona, and culture. Their guidance and expertise helped us develop a well-designed site that showcases our personality and differentiates us in the marketplace.

Mike Potter

Vice President of Marketing, JLL, New England
(Former Director of Marketing at Shawmut, a Construction firm

RainCastle helped Shawmut create beautiful and effective websites, microsites and marketing materials. They listened to our needs, understood the business drivers of our assignments, and delivered solutions that are not only creative but that provide real business results for our firm.

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