In 2010, after five strong years, we created a new corporate identity, which promoted a new “L&A” logo, which is how the company had become known. In tandem, we launched a new website, which included a substantial increase in content. We are now proud to have launched a fully responsive website that includes homepage video that showcases their place in the heart of Boston’s innovation district.
As a leading Intellectual Property legal firm that does things a little unconventionally, L&A inspired us to create three rotating headlines on the homepage that begin with the bolded letters IP — Inspiration Protected, Innovative People and Inspiring Place. As the headlines rotate, so too does the underlying video.