HPI
A new brand and website for
a mature market leader
A new brand and website for
Client: HPI
Category: Self-funded health plans
Customers: Employers, employees, brokers
Locations: Massachusetts, Maine, South Carolina
After 38 years as a regional leader, third-party administrator (TPA) Health Plans Inc. had aspirations to build a national profile. They turned to RainCastle for a comprehensive rebranding and visual identity solution.
- Corporate Identity
- Brand Messaging
- Website Design and Development
- Marketing Collateral
New Name And Logo
The client wanted to update their identity to be more modern and memorable. We proposed changing the company name to HPI and created a clean and contemporary logo.
Our Solution
Brand Messaging
Based on interviews with internal stakeholders and external audiences, we crafted clear and differentiated messaging highlighting HPI’s innovative approach to customized self-funded health plans.
Corporate Identity
To reinforce how HPI makes self-funding plans easy, we used simple, clean letterforms and a soft, friendly color palette. We augmented the logo with an illustration of a dragonfly, a symbol of wisdom and transformation, which the CEO felt represented her vision for the company.
Website Design & Development
We streamlined the website information architecture to simplify navigation. Our design is clean and inviting, combining family-focused photography with concise copy and colorful graphics. Our development team produced the site on schedule, including integrating with the client’s password-protected customer portals.
Custom Graphics
Our team designed a custom icon library and diagrams, creating a bespoke visual language that complements HPI’s new brand identity.
Outcome
HPI pointed to RainCastle’s rebranding project as a critical step in their ambitious business strategy, infusing energy and enthusiasm throughout the company. Simultaneous to our work, the company moved to a new location, with the new HPI logo prominently displayed throughout the modern, open workspace. The company has since expanded into new regional markets nationwide.
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