Harvard Business Corporate Learning
Refreshing an online brand for
a leadership development leader
Refreshing an online brand for
Client: Harvard Business Corporate Learning
Category: Leadership Training
Customers: Fortune 500 companies
Locations: Massachusetts, USA
While recognized as an innovative leader in corporate learning and leadership development, HBPCL’s online presence was stuck in the past. The marketing team selected RainCastle to create a web experience to reposition the brand for today’s business environment.
- Website Copywriting
- Website Design and Development
- Animated Videos
A Modern Look And Feel
HBPCL’s legacy website did not convey the dynamic, cutting-edge nature of its offerings. We created a new look and feel for the brand that is fresh, contemporary and impactful, combining custom photography with an updated color palette and design elements.
Our Solution
Wireframe Development & Testing
To create a positive user experience, we started with a comprehensive wireframe process. Working closely with the HBPCL team, our UX lead defined the website structure and page elements. Wireframes were tested with customers and refined based on user feedback.
Website Copywriting
Leveraging brand messaging work performed by the client, we created fresh content for the website. We focused on streamlining copy to make it more approachable—and readable on mobile devices—while aligning with brand messaging.
Website Design
Our design team created a distinctive visual brand for HBPCL, while adhering to Harvard Business Publishing graphic standards. Bespoke photography and a bright, vibrant color palette creates a light and fresh feeling to the new website pages.
Custom Graphics
We created a series of icons and stylized illustrations that give the site a fun and approachable personality while unifying the pages visually.
Animated Videos
Leveraging the visual language we created for the website, we produced two animated videos explain HBPCL’s “co-creation” approach to developing learning experiences presented in a fun, engaging format.
Outcome
The web experience we created transformed how HBPCL presented its innovative offerings to its target audiences. HBPCL marketing leadership reported positive reviews from clients and prospects, as well as the internal sales team.
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