QuartzBio
Leveling up a website for a
breakthrough technology
Leveling up a website for a
Client: QuartzBio
Category: Biomarker data analytics
Customers: Precision medicine development teams
Locations: Frederick, Maryland; Geneva Switzerland
QuartzBio is a provider of innovative solutions for virtual Sample Inventory Management and enterprise Biomarker Data Management. RainCastle created their website a few years ago. With the launch of their enhanced AI-powered platform, they turned to us for a major update to their website.
- Brand Messaging
- Copywriting
- Website Design and Development
Data storytelling
To dramatize QuartzBio’s first-of-its-kind AI Virtual Assistant, we created animated examples demonstrating how the solution delivers relevant information in response to natural language queries.
A Comprehensive Solution
Brand Messaging
We conducted a brand messaging workshop, developing a Brand Brief defining positioning statement and key differentiating messages.
Streamlined Navigation
We updated the website structure, simplifying the main navigation to speed access to key pages and adding a “hamburger” menu to enable one-click access to any page on the site.
Website Content
Working closely with the client’s subject matter experts (SMEs), we drafted new copy for the site, streamlining content and focusing on key business benefits. Strong calls to action on each page inspire engagement.
Infographics
Our design team created a series of interactive infographics to convey key concepts about the QuartzBio platform. Clicking on key elements reveals additional platform details.
Website Design & Development
We designed all pages for the site with an emphasis on concise copy and complementary graphics. Then our development team implemented the content and design in WordPress.
Outcome
QuartzBio now has a clean, easy-to-navigate site that highlights the benefits of its unique technology, driving visitors to book a guided demo.
© Copyright 2024
RainCastle Communications, LLC
