Kincell Bio
Giving a growing CDMO a
major refresh
Giving a growing CDMO a
Client: Kincell Bio
Category: CDMO services
Customers: Early-stage immunotherapy programs
Locations: Gainesville, Florida; Research Triangle Park, North Carolina
Kincell Bio is a global CDMO focusing on cell therapy development. With the addition of a second facility and ambitious growth goals, the company turned to RainCastle to create a new website to support their sales efforts in this competitive biotechnology services space.
- Website Design and Development
- Copywriting
- Trade Show Booth Design
A Clear Positioning
RainCastle positioned Kincell as the partner of choice for early-stage cell therapy programs. Our home page headline and bold graphics speak directly to the needs of their target audience.
Our Solution
Website Architecture
We developed an expanded site architecture to provide greater focus on the spectrum of Kincell’s services and to highlight its state-of-the-art facilities, with intuitive navigation.
Website Copywriting
Working closely with the Kincell team, we crafted content that provides a concise description of services and benefits. Featured Kincell scientists reinforces the company’s expertise and puts a human face on its offerings.
Web Design & Development
Our design team created a bold and clean design that conveys both professionalism while presenting information in a clear, uncluttered way. Our development team produced and launched the site on a tight schedule to align with an important company announcement.
Trade Show Booth & Social Media
Leveraging the look and feel of the new website, we developed trade show booth and social media graphics to drive awareness of Kincell’s expertise and services.
Outcome
Kincell Bio now has a website that more effectively communicates their expertise and offerings for cell therapy analytical development, process development, and cGMP manufacturing. The new site is an effective tool for the company’s sales team, providing prospective customers with an inviting and informative online experience that conveys the professionalism of the Kincell Bio team.
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