Daicel Chiral Technologies
Creating a single, global
brand and website
Creating a single, global
Client: Daicel Chiral Technologies
Category: Chiral chromatography products
Customers: Pharmaceutical companies and academic researchers
Locations: United States, France and India
Daicel Chiral Technologies is a world leader in optical isomer separation solutions for pharmaceutical researchers. The company turned to RainCastle to combine multiple regional websites into one global website, while strengthening their brand and making it easier to select the right product or service.
- Brand Visual Identity
- Brand Messaging
- Website Design and Development
- Marketing Collateral
A Bold Brand Identity
RainCastle created a unique visual identity for Daicel Chiral Technologies combining bold colors and stylized images of the company’s chiral columns. This identity runs across all company materials, creating a cohesive look and feel that sets them apart.
Our Solution
Brand Messaging
We conducted a brand messaging workshop, developing a Brand Brief defining a positioning statement and key differentiating messages, tailored to both corporate and academic audience segments.
Website Architecture
In collaboration with the client, we developed a streamlined structure for the new, combined website to simplify navigation. We integrated a searchable Product Index with filtering makes it easy to find a product to meet specific needs.
Website Design & Development
Leveraging our visual brand elements, we designed and developed a website that provides robust information in a format that is clean and easy to read. Responsive design supports viewing on mobile devices.
Custom Graphics
Our team designed a custom icon library and diagrams, creating a unique visual language that complements the brand identity.
Marketing Materials
To support Daicel Chiral Technologies’ marketing efforts, we created a branded template for application notes and wrote and designed print ads.
Outcome
Daicel Chiral Technologies now has a website and marketing tools that effectively present a unified, global brand. The new site showcases the company’s products and services more effectively, while enabling customers to more easily select products from the company’s deep and diverse catalog.
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RainCastle Communications, LLC
