Arranta Bio
Creating a bold brand
for an innovative CDMO
Creating a bold brand
Client: Arranta Bio
Category: CDMO
Customers: Biotech companies developing advanced therapeutics
Locations: Massachusetts, USA
Arranta Bio is a CDMO providing advanced therapy process development and manufacturing. At an inflection point in its growth, the company turned to RainCastle to communicate its expanded capabilities to prospective customers and investors.
- Brand Messaging
- Logo and Visual Identity
- Copywriting
- Website Design and Development
- Marketing Communications Materials
A Powerful Positioning
We created a website home page that reflected Arranta’s trailblazing approach to drug development, combining imagery and the word “BOLD” (the meaning of Arranta in Gaelic).
A Comprehensive Solution
Brand Messaging
We conducted a brand messaging workshop, developing a Brand Brief defining a positioning statement, key differentiating messages and messages targeting key audience segments.
Logo & Visual Identity
We created a new logo to reflect Arranta’s new bold corporate identity, reinforced with an expanded color palette featuring bright hues.
Website Copywriting
We drafted all new copy for the Arranta website, leveraging the brand messaging work to emphasize key business benefits. Strong calls to action on key pages inspire engagement.
Custom Graphics
Our team designed a custom icon library and diagrams, creating a bespoke visual language that complements the brand identity.
Website Design & Development
Our website design provides an improved user experience, with tabbed areas to accommodate robust information with minimal scrolling. Responsive design supports viewing on mobile devices.
Marketing Materials
To support Arranta’s sales and investor presentations, we created a PowerPoint template and a trade show booth design, both of which leverages the new visual brand elements.
Outcome
The solutions RainCastle created for Arranta Bio elevated the company’s brand profile in ways that supported the company’s ambitious strategic plans. Since the engagement, the company was acquired by ReciPharm, one the world’s largest pharmaceutical CDMO organizations.
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