Optim LLC Extends RainCastle Relationship to Product Naming

Optim LLC Extends RainCastle Relationship to Product Naming

Optical imaging designer and manufacturer Optim LLC, who has already tapped RainCastle to strategize updated messaging and create a new website, has extended the relationship with a product naming assignment.
Optim manufactures a variety of endoscopic devices serving a variety of industries, including medical, security and industrial. In addition to this, they will now be selling their unique lighting engine to companies who wish to build that technology into their own products or use it in other ways. This core lighting engine product, will be the subject of RainCastle’s naming assignment.
“The current naming conventions for Optim’s existing products are market-specific, such as the FreedomView® LED Fiberscope for the security industry. Our approach will be to create a name that customers will associate with Optim, to begin building corporate brand awareness,” said Paul Regensburg, President and Creative Director of RainCastle.

About RainCastle:

RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes web site design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.