Best Biotech Websites: 5 Ways to Make Yours Stand Out
In the biotech industry, a website isn’t just a digital brochure—it’s a critical tool for communicating your company’s vision, scientific achievements, and business potential. Whether you’re developing groundbreaking therapies, seeking investment, or attracting top talent, your website serves as a reflection of your brand and innovation. In this guide, we’ll explore five key strategies to create the best biotech websites, designed to engage your audience, simplify complex concepts, and build credibility in a highly competitive and regulated industry.
1. Use Real Photography to Build Authenticity
One of the most important aspects of the best biotech web design is authenticity. Real photography of your team, laboratory, and facilities can make your website feel more personal, credible, and engaging. Stock photos often fail to capture the unique aspects of your company, while real images showcase the passion, dedication, and expertise behind your work.
- Highlight your team: Featuring photographs of your scientists, researchers, and leadership adds credibility and humanizes your brand. Authentic images help potential investors, partners, and employees see the faces behind your science and innovation.
- Laboratory and office settings: Showing real-life photos of your labs or facilities reinforces your commitment to transparency and gives visitors a sense of what it’s like to be part of your organization.
Example: Our work with Kincell Bio, a North Carolina based cell therapy CDMO, used real laboratory images to demonstrate their hands-on capabilities. This gave their site a unique identity, distinct from generic stock images.
2. Feature Key Scientists and Leadership
Biotech companies often have renowned scientists and experts who drive innovation. Featuring these thought leaders on your website not only builds trust but also serves as an attractive feature for prospective employees and investors.
- Promote your team’s expertise: Biotech visitors—investors, partners, and job seekers—want to know about the team behind the research. Showcasing the credentials, experience, and expertise of your scientists and executives can foster trust and interest in your company.
- Recruit top talent: Featuring leadership and scientists on your site is also an effective recruitment tool. Top-tier talent is drawn to companies led by recognized experts in the field.
Example: By showcasing the key scientists at Alpha-9 Theranostics, we helped demonstrate the strength of their leadership team, establishing credibility and sparking investor interest.
3. Tell a Compelling Story Through Visuals
Biotech website design should tell a story—especially in the biotech sector, where science can be complex and hard to communicate. The best biotech websites don’t rely solely on text but use visual elements to guide the visitor through a compelling narrative.
- Story-driven design: Your website should have a clear story that unfolds as users scroll through the page. Each section of your site should reveal new information in a way that builds a cohesive narrative about your company’s history, mission, and vision.
- Showcase your pipeline: Biotech companies often need to showcase their product pipeline or stages of drug development. Use visual elements like timelines, infographics, and diagrams to make this information easy to digest and visually appealing.
Example: On SpearBio’s site, our web design and development team created a custom home page animation that highlighted key benefits of Spear Bio’s technology. Combining animation and parallax functionality, the interactive design transforms as the user scrolls down the page. The solution is both informative and engaging.
4. Use Animated Videos to Simplify Complex Stories
One of the most effective ways to communicate intricate biotech concepts is through animated videos. These videos break down complex topics, such as drug development or medical technologies, into easily understandable formats that appeal to both investors and the general public.
- Simplify complex ideas: Animated videos are perfect for explaining challenging scientific or technical concepts in a way that’s engaging and easy to understand. They allow you to depict processes that would be difficult to explain through text alone.
- Engage non-experts: Investors, partners, and stakeholders may not have a deep scientific background, so using animation to make your biotech story accessible to all audiences is crucial for engagement.
Example: See how AirStrip streamed data to an analytic engine to help improve early detection of hemodynamic instability.
5. Use Strong Visual Diagrams to Highlight Research and the Pipeline
Visual diagrams, charts, and other graphical elements are essential. These visuals help simplify and illustrate the complex data and research findings that biotech companies often need to present.
- Showcase your research pipeline: Use interactive diagrams or illustrations to visually represent your drug discovery pipeline, stages of research, and clinical trial phases. These visuals make it easier for investors, healthcare professionals, and partners to understand your progress.
- Engage with interactive elements: Adding interactivity—like hover effects that reveal more information or clickable diagrams—encourages visitors to engage with the content on a deeper level.
Example: We designed an interactive research pipeline diagram for Kephera Diagnostics, allowing users to explore the different stages product pipeline. This added a layer of interactivity and made the information more engaging and digestible.
Bonus Tip. Ensure Your Website is Fully Responsive and SEO-Optimized
In today’s mobile-first world, it’s critical that your website is fully responsive, meaning it works seamlessly on devices of all sizes. Google also values mobile-friendly websites in search rankings, so having a responsive site can boost your visibility.
- Optimize for SEO: Ensure that your site is optimized for search engines to drive organic traffic. Use SEO best practices, including keyword optimization, clean URL structures, and meta descriptions, to ensure your site ranks well for biotech-related search terms.
Example: For Daicel Chiral Technologies, we optimized their site with SEO best practices, improving their online presence and driving traffic to their site. This resulted in better visibility and higher engagement with potential customers.
