(617) 965-2681 Schedule a consultation

The Critical Path of Website Content

As we enter our seventeenth year of designing and developing websites, there are very few clients that aren’t on at least their third generation websites.And with the average website needing a refresh after three years, our clients’ websites are accumulating lots of content. From an SEO perspective a lot of content can be good, from a user experience angle it can become a problem. To make it easier upgrading websites with a growing body of content, we engage our clients in a collaborative process we call “Website Triage.”

Read more

Avoiding a Website Marathon with Good Client Service

Next week is Marathon Monday in Boston, which got me thinking about “marathon web projects.”What the Boston Marathon and marathon web projects have in common are that both can be painful, long and tedious. Where they differ is that running in the Boston Marathon can result in a feeling of deep accomplishment. Marathon web projects are…less satisfying.

Read more

Three Keys to Better Web Site Development Client Service

You might think that after seventeen years of designing web sites so much of the process would be boilerplate. You’d be wrong. While our internal processes are rock solid and and instill confidence, every client relationship and thus every job is just enough different to keep us on our toes. That said, there are some universal principals for building successful long-term client relationships in the web business.

Read more

Five Mistaken Assumptions About Website Development Projects: Part 4

opensource This guest post from John Canestraro, our Vice President of Interactive, is the fourth of five posts on the mistaken assumptions about website development projects.

 

Read more

Five Mistaken Assumptions About Web Site Development Projects: Part 3

This is the third of five posts about the mistaken assumptions, both from the client and designer perspectives, about web site development projects.

Read more

What Bad Restaurant Websites Can Teach Us

anti_flash_(4)I read this very entertaining and scathing article in the Globe today  about the current state of restaurant websites. It is worth a read.

Read more

Five Mistaken Assumptions about Website Development Projects: Part 2

This is the second of five posts about the mistaken assumptions, both from the client and designer perspectives, about web site development projects.

Read more

Five Mistaken Assumptions about Web Site Development Projects

I love a surprise! Only just don’t give it to me on a web site development project. I feel pretty safe assuming my clients would agree with this. For those of you who are not web development professionals and find yourself running a web project, I thought it would be useful to dispel five mistaken assumptions about the web development process. Each of the next five posts will address one of these assumptions:

Read more

Avoiding the 5 Pitfalls of Web Site Development

Having been in the web design and development game for over 15 years, I’ve seen clients and prospects fall into a set of familiar traps when it comes to the process of creating a web site. Here are five tips for avoiding the pitfalls lurking in any web development project.

Read more

The Subjective Side of Web Design

Sally Field Oscar speechIn the sciences, there are facts and formulas, in mathematics, equations. Lawyers have documents and laws and mechanics fix broken things. Only in creative professions can you do things right but still potentially get it wrong. Website design is one of those professions in which the subjective opinion of the viewer – whether they simply “like” the site or not – can determine success or failure, even when “the mechanics” are correct. Read more