1. “Web Personality” Gains Momentum

Pendulums swing back when they’ve reached their apex. The trend toward template-driven websites has yielded a “digital blandscape” of websites indistinguishable from one another whether viewed from a content, user experience or design perspective. Businesses are starting to notice. Some business leaders are swearing off the de rigueur use of stock photography and are seeking a new visual language —using more illustration, custom photography, video and distinctive typography — to better be able to express their unique personalities. Businesses are once again seeking to define a unique “voice” in their verbal language as well. Together, these things comprise an emerging trend called “web personality,” and it’s rising in importance.

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Most marketers seek interactive ways to capture their prospects and customers attention, which is why we’re seeing such an explosion of video and animated video content on the web and in social media.

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Before you start your company’s website design project, be sure to define your content strategy. The three things that will make your Lead Generation Website successful are:

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Creating a great biotech website, while sharing many attributes that make any corporate website work — ease of use, concise copy, attractive design, fast performance and serving the audience’s needs — presents some unique needs and challenges worthy of review.

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RainCastle Communications, Inc. is proud to have been named by the Commonwealth of Massachusetts, the Operational Services Division (OSD) and the Strategic Sourcing Services Team as an approved contractor for the Advertising, Marketing and Event Planning Services Contract-PRF60.

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