7 SEO Strategies to Avoid Costly Google Algorithm Penalties

Pigeon, Panda, Penguin, Hummingbird… What will Google think of next? Since there’s no shortage of cute animals, you can expect many more algorithm updates from our friends at Google.

The tech geniuses at Google are working hard to create a better internet. Although we appreciate their efforts, changing SEO strategy every time an update rolls out, especially unannounced ones, is a challenge. Worse, if you don’t take prompt action, Google penalties could obliterate your hard-earned rankings.

April 7, 2017/by Garrett Dandreo

Is Removing Top Navigation a Web Design Trend to Avoid?

For the most part, I’d answer yes, but at the same time, it may be inevitable.

By the time a web design trend is recognized as such, it is a fait accompli, and practically all new sites begin to look the same. Take a look at the most recent web trends such as Parallax scrolling, long scrolling pages, use of icons, full bleed images, infographics and the list goes on.

June 2, 2015/by Garrett Dandreo

SEO is a Process, Not a Project

I was looking over the analytics for our blog, Driving Rain, the other day and noticed that several posts had garnered particularly high traffic. For example, in conjunction with the website design work we’ve done for Clayton Christensen and Innosight, I had written a blogpost about how we applied Professor Christensen’s “Jobs-to-be-done” methodology in creating his website, which has been among our most popular, at least by the standard of “number of visits.” Another popular post we wrote was in conjunction with our website for Jim Stengel, former CMO of Procter & Gamble, which also drew a large number of visits.

Neither Clayton Christensen nor JimStengel were in the original list of keywords for our website, but upon viewing our analytics we learned how popular they were as keywords, hence the increased traffic they brought our way. Our end result has been an increased number of leads from other companies, including consulting companies, interested in the kinds of services we provided Messrs. Christensen and Stengel.

February 9, 2015/by Garrett Dandreo

How to Build B2B Websites That Serve Multiple Audiences, Part II

In “How to Build a B2B Website That Serves Multiple Audiences, Part I,” I discussed the B2B branding and website design implications of how to create a website that effectively speaks to two or more disparate audiences. In this second part, I will adress this “multi-audience” web problem from the perspectives of information architecture, content creation and SEO.

January 21, 2015/by Garrett Dandreo

SEO Tips for 2014

SEO considerations in 2014 If one believes that in life nothing is permanent, then the constant changes in the science of SEO are just a fact of life. But for those who tend to get uncomfortable with things arcane, it’s good to refresh yourself now and then. Managing your website’s SEO in 2014 looks a little different than it did in 2004.

February 9, 2014/by Garrett Dandreo

Annual State of the (B2B) Website””

I’ve never written an annual “State of the Website” blog and endeavor for it to be more relevant than the State of the Union speeches have become. As the leader of a company that has been designing websites for 20 years, a recent blogpost by Michael Brenner, titled “Is the corporate Website Dead?” certainly caught my eye.

February 3, 2014/by Garrett Dandreo

Branding is Now a Google Ranking Factor

This is kind of a mini-post. I’d like to reference an important post I saw on HubSpot’s blog indicating the rise in importance of branding to SEO, in the aftermath of Google’s Penguin 2.0 release. While we have always stressed the relevance of branding to user experience, it is good to know that Google is recognizing the validity of branding in the realm of Search. I recommend you read the post but here is what I see as the key takeaway:

June 13, 2013/by Garrett Dandreo

Four Signs Your Marketing Strategy is Outdated

It’s 2013 – do you know where your marketing is? The thought should scare you, a bit. Or at least scare you into action. Chances are, your prospects are online, and if they’re not, they will be soon. In the meantime, there are still people online talking about your brand, services, successes, and shortcomings. Why risk your reputation by ignoring this community or by alienating them with outdated marketing techniques?

January 11, 2013/by Garrett Dandreo

Six Easy Ways to Refresh Your Website

We like to say that your website is a living, growing thing; it’s not static, but rather constantly changing. Many people believe that maintaining a website is a lot of unnecessary work, so we’ve brainstormed six quick ways to revitalize your website that will improve your design, marketing, and visitor engagement.

May 25, 2012/by Garrett Dandreo

Illuminating Marketing Statistics from the NEDMA Marketing Technology Summit

Last week, we attended the New England Direct Marketing Association’s Marketing Technology Summit, and were treated to presenters from Google, Overdrive Interactive, HubSpot, Eloqua, and more. The conference centered on ways to utilize marketing technology to promote your brand, engage visitors, and create strong online relationships with future and current consumers.

March 28, 2012/by Garrett Dandreo

7 SEO Strategies to Avoid Costly Google Algorithm Penalties

Is Removing Top Navigation a Web Design Trend to Avoid?

SEO is a Process, Not a Project

How to Build B2B Websites That Serve Multiple Audiences, Part II

SEO Tips for 2014

Branding is Now a Google Ranking Factor

Six Easy Ways to Refresh Your Website

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