5 Points for Determining the Price for a New B2B Website
In — what we’re all hoping are — these post-recession days, we’re happy to be seeing a lot of activity from companies wanting to remake their long dormant websites. When I get to the point in the conversation in which I ask about the investment they wish to make, the answer is often gray. The subtext is that they will let the market dictate price. Following are 5 points I recommend companies gain some certainty around, prior to speaking with potential web design and development partners. Being clear on these points will help avoid ambiguity and aid in identifying the best firm for the job, which may or may not be the low price option.
I separate the experience of creating “a website that differentiates” from creating a website. In 2009, anyone can create a website. Surprisingly few can create a differentiated website. What are the characteristics that make a website differentiated?
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First of all, let’s get this out of the way. For those of you who don’t know, Don Draper is the protagonist in the TV series, Mad Men, which takes place around 1960 in the office of fictitious ad agency, Sterling Cooper. For six years, I’ve watched Don’s character unfold. The similarities between us are evident. 
Last year, “authenticity” was widely touted as the new trend in branding. With all of the media clutter, companies were looking for ways to stand out. The idea of being true to who you are rather than who you think your audience wants you to be resonated and companies tried tapping into their roots to differentiate themselves. 
