Do B2B Brands Need to be Ideals-Driven?””
RainCastle is pleased to be working with Jim Stengel, former Global Marketing Officer of Procter & Gamble, and an industry leader in the fields of Marketing, Brand and Business.
RainCastle is pleased to be working with Jim Stengel, former Global Marketing Officer of Procter & Gamble, and an industry leader in the fields of Marketing, Brand and Business.
Infographics are taking over the earth! At least it seems that way. There has been an explosion of infographics on the web — in both B2C and B2B — literally illustrating that a picture is indeed worth a thousand words. But before we get into what makes a good one, let’s define what an infographic is and why they have reached the tipping point.
It’s a well-worn fact that B2C marketers set the trends that B2B businesses subsequently adopt. Between them there are usually several years of lag time. The case for B2B companies to adopt mobile marketing practices and a mobile-friendly web presence warrants an acceleration of that schedule in direct correlation to the speed at which mobility is reshaping the world. Here are some compelling arguments pointing towards the value of mobile to B2B businesses.
If you’ve ever struggled to convey a lot of information in an email — knowing the recipient or recipient type (hint: client) doesn’t read, but skims content — and did not receive any response, then the article I just read in Fast Company is for you.
With the display of websites and mobile devices requiring businesses to be brief and to the point — or lose online traffic, the value of pictures and especially icons has grown and will continue to gain in importance.
In my last blogpost, I talked about this being the Era of Design. I made the statement, “great design is about inventing and sustaining a vision.” I think that statement actually begins to describe the role of a brand more than design. Great design is about elegantly solving a particular problem, be it creative, technical or business in nature.
While content is king in many inbound marketing circles, certain social sharing platforms are rising to the top to be the “next big thing” by catering to a long-held design standard: people respond to visual brand representations.
On Monday, Google+ rolled out its brand pages for businesses, and while the social network has lost most of its steam since the initial hype, marketers are still rushing to create branded profiles.