Do B2B Brands Need to be Ideals-Driven?””
Creating Websites People Love
We create websites people love. Of course I can’t say that officially — although it’s true — as HubSpot has already created a great campaign around “love.”
What Makes a Good infographic?
Infographics are taking over the earth! At least it seems that way. There has been an explosion of infographics on the web — in both B2C and B2B — literally illustrating that a picture is indeed worth a thousand words. But before we get into what makes a good one, let’s define what an infographic is and why they have reached the tipping point.
5 Reasons Why B2B Marketing Campaigns Need to Go Mobile Now!
6 Steps for Getting People to Read Your E-mail
An Icon is Worth 1,000 Words
With the display of websites and mobile devices requiring businesses to be brief and to the point — or lose online traffic, the value of pictures and especially icons has grown and will continue to gain in importance.
This is the Era of Brand (Loyalty)
Pinterest, Instagram, and Tumblr: 3 Visual Social Platforms Poised for Branded Growth in 2012
While content is king in many inbound marketing circles, certain social sharing platforms are rising to the top to be the “next big thing” by catering to a long-held design standard: people respond to visual brand representations.
Creating a Google+ Brand Page: Experiments and Tips
On Monday, Google+ rolled out its brand pages for businesses, and while the social network has lost most of its steam since the initial hype, marketers are still rushing to create branded profiles.
Top 5 Things We Learned at HUGS 2011
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