N1 Health
Rebranding a healthcare
analytics innovator
Rebranding a healthcare
Client: N1 Health
Category: Healthcare AI analytics
Customers: Healthcare payers and providers
Locations: Boston, Massachusetts
N1 Health’s applied AI platform predicts the right individuals to engage with the right interventions to drive better health outcomes and business results. Formerly named Algorex, they turned to RainCastle to rebrand the company and create a comprehensive marcom solution, including a new website and collateral materials.
- Brand Identity
- Brand Messaging
- Copywriting
- Website Design and Development
- Case Studies
- Presentation Template
The Face of Innovation
To highlight N1’s ability to create a holistic picture of each individual, we created a home page animation featuring the images of diverse people overlaid with the N1 logo designed by RainCastle.
Our Solution
Brand Messaging
We conducted a brand messaging workshop, developing a Brand Brief defining positioning statement and key differentiating messages.
Logo & Visual Identity
We created a logo for the new name, with a bold blue circle around N1 emphasizing the platform’s ability to create an individualized picture to guide healthcare interventions. We also created a color palette and typographic elements to convey a modern, sophisticated brand identity.
Website Content
We developed concise copy for the new website, translating complex technical concepts into clear, results-oriented language that speaks to healthcare payers’ needs.
Infographics
We designed a number of infographics to convey key concepts and highlight important features and benefits. The result is a cohesive design language that encourages visitors to explore the site.
Website Design & Development
Our website design is clean and contemporary, making it easy for visitors to absorb information quickly. The site was developed in WordPress, enabling easy updates by the client.
Case Studies
With input from the client, we wrote and designed a series of case studies showing how N1’s platform and expertise delivered measurable results for their customers.
Presentation Template
Our design team translated the new brand identity into a flexible PowerPoint template, reinforcing the company’s new look and feel for its sales presentations.
Outcome
N1 now has a brand and a website that effectively positions the company as an innovator in AI healthcare analytics offering a unique value proposition. Through its online presence and collateral materials, N1 is well equipped to drive inquiries and convert prospects into customers.
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RainCastle Communications, LLC
