SSOE Group
Designing and Building the Future
Client: SSOE
Category: Architecture and Engineering
Customers: Commercial, industrial and government organizations
Locations: Toledo, OH
SSOE returned to RainCastle to simplify their website and match their plans for growth. With the design team at SSOE, RainCastle refreshed and reorganized the navigation, elevated the brand visual identity, and reskinned the site content which SSOE rewrote to be more current. The site now features accessible content relevant to target audiences including clients and potential employees.
- Information Architecture
- Website Content
- Website Design and Development
Making an impact
Focused on the firm’s future view of innovation and the transformative impact of their work, RainCastle developed homepage language, explored new design layouts, and introduced brand imagery to express the bold work of SSOE, appealing to both potential employees and prospective clients.
Our Solution
Information Architecture
The presentation of the firm’s architectural and engineering services, markets, and areas of specialization are now organized in a simplified and intuitive order; redundancy is removed, and potential clients and future employees can find what they need.
Website Content
Our copywriter developed several options for the all-important homepage headlines and introductory copy, as well as content for key pages, some of which served as templates for content that the SSOE team would continue to streamline on their own.
Website Design
The bold look of the new SSOE site is cleaner and more cohesive. The circles of the SSOE logo are thoughtfully repurposed on the site as visual markers that guide the visitor through the page flow of content and imagery. The site design telegraphs the scale and significance of the company’s work.
Website Development
Having built the original site, RainCastle was able to repurpose the WordPress development infrastructure, reskin the site, update the navigation and modify the project filtering tool to enable the client to more quickly and easily curate the extensive list of projects and images on the site.
Outcome
SSOE now has a visually striking, well-organized website that showcases the firm’s groundbreaking work and sends a clear and compelling message to potential employees and customers: working with SSOE, you can make an impact.
© Copyright 2024
RainCastle Communications, LLC
