Feldman Geospatial
Creating an online
experience as sophisticated
as the firm
Creating an online
Client: Feldman Geospatial
Category: Land surveying, data-driven construction engineering
Customers: Developers, urban property owners
Locations: Boston and Worcester, Massachusetts
Feldman Geospatial is a Boston-based company providing a range of technology-driven services to support construction/reconstruction of urban buildings and developments. After the firm changed its name to reflect its expanded services, they turned to RainCastle to create a website that clearly communicated their value proposition beyond surveying.
- Website Content
- Website Design & Development
Highlighting social impact
Feldman is committed to strengthening the inner-city Boston community where the firm’s headquarters is located. To highlight their diverse activities supporting local residents and organizations, we created a Community page that blends descriptive text with engaging images and videos.
Our Solution
Visual Identity
We created a clean, new visual brand for Feldman, blending imagery and video from the client with custom icons and illustrations. The use of ambient video on the home page spotlights both the firm’s advanced technology and its experienced people.
Website Content
We crafted concise copy to explain Feldman’s diverse areas of expertise, highlighting the benefits using accessible language and avoiding jargon.
Project Portfolio
Our clean and easy-to-navigate Projects section provides easy access to information and imagery describing Feldman’s many marquee projects across New England and beyond.
Design & Development
We designed the Feldman site, extending the new visual brand across all pages. Our development team then coded the site in WordPress, enabling easy content updates.
Outcome
Feldman Geospatial now has a website that clearly conveys its diverse range of services “beyond surveying.” Through words, images and video, the site clearly communicates the firm’s unmatched sophistication and deep expertise, attracting both clients and prospective employees. Following launch of the new site, the client reported increased engagement.
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RainCastle Communications, LLC
