Mirxes
Creating a new presence in
the U.S. marketplace
Creating a new presence in
Client: Mirxes
Category: Genomics sequencing services, bioinformatics
Customers: Academic and pharma industry researchers/R&D teams
Locations: Massachusetts, U.S.A., Singapore
Mirxes Corporation is a Singapore-based company focused on life sciences and molecular diagnostics. When the company sought to raise its profile in the U.S. market, it turned to RainCastle to create a website that promotes its next-generation sequencing services to genomics researchers across America.
- Website Content
- Website Design & Development
- Trade Show Booth Design
Strong value statement
Extending customers’ research budgets with cost-effective services is a key Mirxes message. We created an animated home page headline based on the theme “Value is in or DNA” that switches to “RNA”—conveying the company’s expertise in this burgeoning area of therapeutic development.
Our Solution
Visual Identity
We created a look and feel specific to the U.S. market, with a dynamic color palette and custom icons to denote services.
Website Content
Our copy emphasizes the advantages of Mirxes’ services, setting the company apart from competitors that often focus on technology instead of benefits.
Design & Development
Our design is clean and spare, making it easy for visitors to absorb information quickly.The site was developed inWordPress, enabling easy updates by the client.
Trade Show Booth
Leveraging design elements from the website, we designed a trade show booth, together with pop-up banners to promote specific services.
Outcome
With its new website tailored to the U.S. audience, Mirxes was well positioned to pursue opportunities in this competitive marketplace for sequencing services.
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RainCastle Communications, LLC
