Spear Bio
Putting an innovative
technology in motion
Putting an innovative
Client: Spear Bio
Category: Novel diagnostics
Customers: Biotech and pharma researchers
Locations: Massachusetts, U.S.A.
Spear Bio, a Harvard biotech spinoff, wanted to make a splash as it launched its breakthrough immunoassay platform that provides ultra-sensitive biomarker detection. RainCastle delivered a website that both explains and dramatizes the company’s novel technology and its benefits for researchers developing next-generation therapies.
- Brand Visual Identity
- Custom Animation
- Website Content
- Website Design & Development
- Marketing Collateral
Interactive Animation
Our design and development team created a custom home page animation that highlighted key benefits of Spear Bio’s technology. Combining animation and parallax functionality, the interactive design transforms as the user scrolls down the page. The solution is both informative and engaging.
Our Solution
Visual Identity
Our design team created a look and feel that conveys both scientific sophistication and accessibility, using protein images as a unifying graphic element.
Website Content
We created concise copy to explain the company’s innovative platform technology and its clinical applications—starting with its breakthrough test for traumatic brain injury (TBI).
Infographics
We created custom graphics to complement the copy, including an interactive graphic with mouse-overs revealing descriptive text.
Design & Development
We designed all pages across the site to reflect a consistent look and feel, then transformed the designs into a responsive website in time for the planned launch.
Landing Page Templates
To support the client’s content marketing campaigns, we designed a series of landing page templates to accommodate a range of content offers.
Marketing Collateral
Leveraging the design language we developed for the website, we created a template for application notes that the client can use to publish their materials.
Outcome
The new website elevates the company’s brand visual identity and messaging, positioning Spear Bio to pursue new market opportunities in a competitive biotech marketplace.
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RainCastle Communications, LLC
