Solvias
Giving a global CRO a
compelling online presence
Giving a global CRO a
Client: Solvias
Category: CMC analytical services
Customers: Leading biotech and pharma innovators worldwide
Locations: Switzerland, France, Netherlands, U.S.
When Solvias broadened its capabilities through a strategic acquisition, they turned to RainCastle to create brand messaging, visual identity and a new website to communicate its expanded value proposition.
- Brand Visual Identity
- Messaging & Content
- Website Design & Development
Interactive Navigation
To make it easy for visitors to zero-in on services of interest, we created an interactive graphic that filtered service offerings according to each phase in the development process.
A Comprehensive Solution
Brand Messaging
We conducted a brand messaging workshop, developing a Brand Brief defining positioning statement and key differentiating messages.
Website Architecture
To enhance the user experience, we developed a streamlined site structure, making it easy to navigate to information of interest.
Content Creation
Working with input from client SMEs, we wrote the website content, translating scientific information into concise marketing copy..
Home Page Concept
We created an animated home page concept showing the pathway for drug development, reinforcing the client’s end-to-end solution.
Website Design & Development
We extended the look and feel across all pages on the website, creating a clear and consistent user experience.
Icon Library
We designed a collection of icons for use across the site and the client’s other materials, creating a distinct visual language.
Outcome
The resulting website effectively differentiates Solvias from a crowded field of competitors. It provides a clear user experience that prioritizes relevant content, simplifies navigation, and presents visual and verbal branding that highlights Solvias’ value proposition as a global partner uniquely positioned to help life science innovators achieve their commercialization goals.
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RainCastle Communications, LLC
