Familiar with RainCastle’s work for several other clients, GelSight sought RainCastle’s help in creating a new website, corporate identity system and visual brand identity, including collateral, event graphics, advertising and PowerPoint.
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GelSight offers Mobile Metrology and Tactile Robotics solutions to industrial clients who need tactile sensing with the sensitivity of human touch.
Using GelSight’s hardware and software solutions, clients are presented with precise 3-D renderings and metrics related to the surfaces of objects. We took this as a launching point for a logo exploration that yielded a dimensional graphical mark that suggests the surface texture of an object. It also suggests a fingerprint, which supports the idea of tactile sensing. The website and marketing materials are highly visual and representative of the type of 3-D imagery the toolset provides.
Client Reviews
For the fifth year in a row, RainCastle is recognized as a leading B2B marketing partner by Clutch:
Natalie Chin
Commercial Operations Specialist, NanoDx, Inc.
Director of Global Marketing, Solvias
Senior Director of Marketing
Partner, Healthcare Consulting Firm
Director of Global Marketing
Anita Mraz
Marketing Lead, Sollis Biotherapeutics
Business manager in the research department at a major oncology hospital.
Sarah Bassett
Executive Vice President of Assessments at Certica Solutions
Duane Sword
Vice President, WaveGuide Corporation
Marketing Executive, Large Educational Institute
Carol Fontaine
Partner, Loring Wolcott & Coolidge
Kevin Routhier
CEO, Coretelligent
Director of communications for the FXB Center for Health and Human Rights at Harvard University.
Charlotte Dowd
Marketing Director, Agile Mind
Christopher J. Ianelli
MD PhD, Chief Executive Officer
iSpecimen
Becky Blaeser
Director of Communications
MassGolf
Barbara Fain
Executive Director
The Betsy Lehman Center
Margaret Anschutz
Special Projects Manager
Center for Health Information and Analytics
Jim Stengel
(former CMO of Procter & Gamble)
CEO
The Jim Stengel Company (Professional Services Consulting firm)
Roger N. Goldstein
FAIA, LEED, Principal
Goody Clancy (Architecture, Planning, Preservation firm)
Matt Davies
President
Cornerstone Environmental Group (Environmental Engineering firm)
Mike Potter
Vice President of Marketing, JLL, New England
(Former Director of Marketing at Shawmut, a Construction firm
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- Business Goals
- Website Goals
- Visual Brand & Messaging
- Suggested Next Steps
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