Spirent

Spirent, a $600 million telecommunications company, asked RainCastle to create a cohesive Spirent brand identity to unify an organization formed through multiple acquisitions.

RainCastle spoke to company leaders and teams from every business unit across the globe and extrapolated a common view of Spirent's brand position that we expressed in both new messages and a cohesive visual design system.

RainCastle executed a new corporate web site, complete collateral system, online and traditional advertising templates and a comprehensive Graphic Standards Guidelines, which enabled employees worldwide to maintain a cohesive branded design system.