Manulife College Savings

Manulife Financial, a leading Canadian-based financial services company, sought to enter the crowded 529 College Savings market.

Manulife College Savings

Manulife selected RainCastle to provide a complete communications program starting with the brand strategy and encompassing visual identity, collateral system, sales promotions, direct mail, website and web tools. RainCastle launched a full communication system from print through web. The program was an instant hit and Manulife College Savings went on to exceed their revenue goals by a huge margin.