Corporate / Product Launches

Launching companies and products encompasses our full array of services, i.e., branding/marketing and web/interactive, coalescing in real-time.

There are two kinds of corporate launches we lead — one for established companies and the other for emerging businesses.

Corporate Launches

We help established companies rebrand, generally because of a change or perceived change in their market, products, services or leadership. For these companies the corporate launch begins by making their new brand strategy visible and public. We help these clients by executing the new brand identity work and by planning a "rollout" schedule in which various communications vehicles reveal the new company brand strategy to the marketplace. These activities can include things such as a new website, a motivational Flash presentation given by the CEO, email marketing, event graphics, client social event, giveaways with the new logo and tagline, etc.

Product Launches

Companies launching new products need help promoting these new products in as many different ways as possible. These may include, product demos and teasers, marketing materials, sales tools, webinars, special events, white papers, direct mail, advertising, offers, enhanced website, etc. These are the elements of our toolkit that can be fashioned into a custom program designed to bring a new product or service to market. RainCastle has deep experience working with clients in a variety of industries to successfully launch their products or services.